Human olfactory tests are based on the identification of «several» odors. The main drawbacks for their clinical use are excessive duration or subjectivity in the collection of fragrances, chosen for cultural or unknown reasons. This requires local validations and, in many cases, the addition of new odorants.

We present a new olfactory test based on previous studies on which odors humans can detect and name. They are classified into 10 groups using collective semantic descriptors and a powerful multivariate statistical procedure; we believe that this classification of odors minimizes subjective bias in their selection. The test consists of 10 markers filled with a characteristic odor from each of the groups, which means a much smaller – and faster – number of stimuli to evaluate. Like other tests, this method avoids possible contagion among study subjects (a mandatory protocol after The Pandemic) and is easily marketable.

The purpose of this presentation is for attendees to enter the world of perfumes, going through its history and its different forms, uses and symbolism.

Afterwards, we will discover how the sense of smell works, the importance of olfactory memory and how our life is also a collection of olfactory inputs. Then, we will go deeper into the perfumer’s palette: the origin of aromatic substances and how perfumes are structured in olfactory pyramids. Finally, the main part: an interactive workshop with the main olfactory families and accords.

What if you could see smells?

What if you could teletransport perfumes?

What if you could develop your own scent – out of 16 billion possible combinations?

What if you could bring arch-enemies around the same table to think how to elevate the perfume experience for future generations?

Puig is leading this revolution, powered by technology.

Puig has developed an ecosystem of technologies with the objective to bring the world of scents closer to people, by creating a new common, easy-to-understand and visual language, which provides insight into the ‘métier’ of perfumery… and much more.